Our Story
No wires. No marks. No discomfort. It sounds simple. For Ana, it started as a frustration she lived every single day.
Where it began
Ana has always loved fashion. She has a stylist's eye and knows exactly how a piece should fall on the body. But there was one thing she could never get right: her bra.
She is slim, with a small bust. Padded bras with wires hurt by the end of the day. Soft bralettes were comfortable but left her flat and without shape. And when she talked to other women, she realized the problem was everywhere: her curvier friends had wires digging in and straps leaving marks. Different bodies, the same feeling: comfort and confidence never came together.
2022 · The search
So Ana started searching. She tested dozens of bras, washed them, wore them for full days and kept notes on everything: what pinched, what slipped, what disappeared under a t-shirt and what made her stand a little taller. Most pieces failed. The few that passed had three things in common: they were wireless, they were smooth under clothes, and they made the body look like itself, only more confident.
2023 · The first pieces
Women around her started asking for recommendations, then for the pieces themselves. Ana began offering a small selection, chosen for real needs and real requests. The very first was a seamless, wireless, completely smooth bra: no visible lines, no hardware, nothing pressing on the skin. Today it lives on as our JellyLift.
2024 · Building Rosa Lovia
What started as a personal solution became a brand. Ana brought something with her from Brazil: a way of living in your body with warmth, color and a touch of picante, where lingerie is meant to make you feel good, not something to endure. We studied fashion and comfort trends around the world and adapted that Brazilian confidence to women in new markets.
2025 · Growing with you
Every review, message and return taught us something. We refined support bands, fabrics and fits, and expanded our sizes from S to 4XL, so that petite and curvy women could find the same comfort.
2026 · Rosa Lovia today
Today Rosa Lovia focuses on a small, carefully chosen range: wireless bras led by the Jelly Collection, everyday panties and soft shapewear, with new products and technologies on the way. Ana still chooses and approves every piece.
What we believe
- Comfort comes first. If it doesn't feel good after ten hours, it isn't finished.
- Every body deserves support. Petite or curvy, small bust or full: our pieces are made for many shapes, not one.
- Confidence is personal. We don't sell a perfect body. We make pieces that help you feel at home in yours.
- Made by a woman, for women. Every piece is chosen by someone who wears it too.
Thank you for being part of Ana's story. We hope Rosa Lovia becomes the piece you forget you're wearing and the confidence you remember.